CRISPWISP TALES
FIFA — A Farewell to a Legend
FIFA × Sunil Chhetri : A Global Farewell
We partnered with FIFA to create an emotional farewell film for Indian football icon Sunil Chhetri, marking the end of his 19-year international career.
A Farewell to a Legend
In collaboration with FIFA, we crafted a deeply emotional farewell video for Indian football legend Sunil Chhetri, as he hung up his national team jersey after a 19-year journey. The video features heartfelt fan tributes that moved a nation — and beyond.
Released on June 7, 2024, the video rapidly amassed over 1.6 million views and 20,000+ likes on FIFA’s YouTube channel. Fans from across continents — Australia, Malaysia, Bangladesh, Canada, Iran — flooded the comments, sending messages of gratitude and love.
“Love you legend Captain Sunil!”
“Respect to you, Sunil 🇮🇳 from 🇦🇺”
“Great Chhetri, a legend of India 🇮🇳. Greetings from 🇦🇷”
With over 1,500+ comments, the video transformed into a global memory capsule — not just a goodbye, but a celebration of legacy.
The creative direction focused on authentic fan emotion, subtle transitions, and a grounded tone that let Sunil’s legacy speak for itself.
We repurposed the main tribute film into two bite-sized reels —
crafted for emotion, built for virality.
Both sparked an outpouring of love for Chhetri from fans across the world — proving that great storytelling scales in every format.